Your first step on the road to Top-of-Mind Awareness is to cement yourself in the minds of your customers.

Ensuring that interactions with prospective clients are memorable can for some seem like an almost monumental undertaking. However, through finding commonality, following up, and employing social media marketing techniques we can show you how to take your place at the top of their minds when they need your service.

Finding Common Ground

When it comes to finding common ground, the small to mid sized business already has a decisive advantage over the big guys, your ties to the community. Undeniably an asset, your local ties can help customers feel that they already have a bond with you and your brand. Use this as a stepping-stone to explore more commonalities between you and your customers. It can be anything from a shared love of dogs to graduating the same high school that makes you more memorable, so don’t hesitate to explore any possible mutual interests.

Follow Up

While a good first impression is important it can be hard to remember someone you’ve met just once. If you’d like to turn a quick interaction into a long-term relationship you need to give people the opportunity to remember you. Find a reason to follow up with them. Start by exchanging contact information then go about finding areas where a follow up would be mutually beneficial.

The Long Haul

The most important thing is maintaining visibility over a long period of time. Luckily with the increasing prevalence of technology and social media this is easier than ever. A plethora of apps and venues exist with which you can achieve this, but for a start lets focus on Facebook.

Facebook is one of the most pervasive social media sites in existence right now. Getting prospective clients to follow your business will put you at their fingertips and keep you fresh in their minds in the long term. To gain even more visibility try employing the ad boost feature. It does not require a large monetary investment to put your business at the top of your followers news feeds.