If you’re a Business to Business based company, you know the importance of referrals. Word of Mouth marketing can be the most effective form of marketing for your business. But what happens when the well dries up – when it feels like it’s been forever since you got a referral or met a potential new client? This is where billboard advertising can make a significant difference.
Here are three networking ideas to help you keep that pipeline of leads and referrals going.
Alignable
Have you heard of Alignable? It’s a newer social media network created specifically for small local businesses to communicate and collaborate with each other. On Alignable you can refer other businesses, promote your events, add your promotions, ask for and give advice.
It’s a great way to connect with other like minded business owners and an easy way to get and receive referrals.
Staying in touch (and top of mind) with your connections is important but asking for coffee dates, picking up the phone or even sending emails can be too much in the busy word we live in. LinkedIn is an excellent way to stay connected to your business network, share ideas, add personal comments, etc.
LinkedIn is often underrated and misunderstood. Think of it as an extension of your networking and explore ALL of the features: publishing, the networking tools themselves, the feed, LinkedIn Groups, and LinkedIn Pulse.
Guest Blogging
Guest blogging is a great way to reach out to blogs that have big audiences and are read by your target audience. It’s also a great way to connect with the person who writes that blog! Showing your expertise is the name of the game when it comes to B2B marketing – what better way to do that then by guest blogging? One tip: make sure you have a call to action at the end of your guest blog that takes the reader to your website or invites them to connect with you.
We love the idea of guest blogging so much that we’ve decided to open up our blog to our B2B advertisers! Each one has an area of expertise that we would love to share with the business owners who read our blog. We look forward to sharing some great tips with you in the upcoming months! And hey, if you’re a small business owner looking to grow your reach, check out what we have to offer.
