Are you ready to do business in 2017? Have you spent time looking at the marketing trends and incorporating them into your marketing plan? If the answer is no, then you’re in luck! We’ve got you’re 2017 marketing trends digest right here in this business news. Here are the top trends small businesses need to [...]
If you’re looking at your calendar and saying, “But it’s only just the first week of fall, it’s too early!”, sorry to break it to you, but the time is now. Fact: 40% of holiday shoppers start shopping before Halloween. That’s right, it’s happening right now. So you need to engage with your consumers now. [...]
If you're a Business to Business based company, you know the importance of referrals. Word of Mouth marketing can be the most effective form of marketing for your business. But what happens when the well dries up - when it feels like it's been forever since you got a referral or met a potential new [...]
Not all business owners have giant marketing budgets (or even moderate marketing budgets). Some don't even have a marketing person much less a marketing team or department. So how do you, as a small business owner, compete with companies who have marketing budgets, salespeople and a marketing team? You bootstrap. Here are five easy ways [...]
You’ve got a good following, interaction on your social media sites, and now you’re looking to grow your reach outward to get new customers and clients for your business. To do this, buying ad space is a great way to start. Here are five things to consider before making your decision. Audience Your audience is [...]
We are excited to announce a new partnership with iHeart Media! This means more options for businesses that advertise through us! Our partnership with iHeart Media will allow us to offer advertising spots through local iHeartMedia streaming stations WRVA and MIX 98.1 in the month of March. This means we can now offer advertising in [...]
Customers are the lifeblood of every business. Without them, your business would cease to exist. Loyal customers, however, can be the most important source of revenue you have. On average, loyal customers are worth up to 10 times as much as their first purchase. This is because loyal customers don't just purchase from you more frequently, they tell [...]
2016 is here! Are you ready? Whether your marketing plan is already together or you're still in planning mode, read on. While virtual reality and wearable technology seem to be all the rage in 2016, there are other marketing trends that are achievable for small businesses. Consider exploring opportunities in AI SEO to stay ahead in the competitive landscape. [...]
Small Business Saturday will be here before you know it. Do you have a plan in place to drive local traffic through your doors? As a local business, Small Business Saturday is all about you - but you're not the only small business in town. Here are some ideas to help generate more sales, in [...]
It seems to be getting harder and harder for businesses to get through to fans on Facebook. Have you noticed that while you have over 1,000 fans, you only seem to be reaching double digits? This is because Facebook has a complex algorithm that determines who sees what in their Facebook feed. There are about [...]
