You’ve got a good following, interaction on your social media sites, and now you’re looking to grow your reach outward to get new customers and clients for your business. To do this, buying ad space is a great way to start. Here are five things to consider before making your decision.
Audience
Your audience is buying your product, so it’s important to know who they are. What are their interests? Where do they work? Building KPIs (key persons of interests) is a great exercise to help better understand your target audience and craft an ad specifically for them.
How the Ad Should Run
May sure you consider the proper length of time your ad should run to ensure its effectiveness and reach. If you are launching a sale in time for the holiday season, you may want to consider running your ads from the day after Thanksgiving right up to Christmas. The more you repeat your ad, the more likely people are going to remember it and connect it to your brand.
Number Readers or website visitors
Researching how many people your advertisement will reach is important. It wouldn’t make sense to run an ad for your business to an audience of two people. Finding out the audience size of the publication you want to advertise in can give you a better idea of the ROI for your marketing efforts as well.
Which medium
According to MediaSpace Solutions, “92 percent of adults have read a magazine in the past six months, and 58 percent of those adults read them in print form.” If your audience is primarily of an older age, you may want to consider a print ad. For a younger, more tech savvy audience, Facebook, and Twitter are great platforms to use.
Type of ad
Due to the wide variety of advertisements these days, you can choose the best option for your audience. Will you be making a video for Facebook, or a print ad in the local newspaper?
Advertising for your business should be painless and straightforward. That’s where we come in! We have two affordable options that take the stress of creating an ad and writing copy. Plus, you’ll reach the local Richmond audience community. Drop us a line and we’ll connect you with RVA!
