If you’re looking at your calendar and saying, “But it’s only just the first week of fall, it’s too early!”, sorry to break it to you, but the time is now.
Fact: 40% of holiday shoppers start shopping before Halloween.
That’s right, it’s happening right now. So you need to engage with your consumers now. Because even to reach those that won’t start shopping until after Thanksgiving, as the holiday season gets closer, your marketing message will get lost in a sea of marketing messages. That’s why you need to keep your brand top of mind, by engaging now.
The holidays are a crucial time for retail. Sales from holiday shopping make up 30% of annual retail sales in the country, and the holiday shopping sales percentage of the annual retail sales is as much as 40% for businesses such as jewelers.
The major trend in holiday shopping is that shoppers are increasingly deciding to make their purchases online. Cyber Monday has begun to overtake Black Friday as the major holiday sales event, steadily increasing in sales each year as Black Friday sales decrease. With Cyber Monday becoming more important to holiday sales, ask yourselves, small business owners, are consumers able to shop online with you? Is your online shop easy to navigate?
Another part of the holiday season that is especially important to us here in RVA is Small Business Saturday. Richmond has a great crop of small businesses, and shopping small and local is what we’re all about here at Advertise RVA. We want to help our Richmond businesses thrive this season.
Let us help you, advertise with us. Advertise RVA is the easy, affordable way to reach the RVA consumers you need. With Advertise RVA you get custom-designed ads, promotion planning, and promotion of your special events.
