Small Business Saturday will be here before you know it. Do you have a plan in place to drive local traffic through your doors? As a local business, Small Business Saturday is all about you – but you’re not the only small business in town. Here are some ideas to help generate more sales, in your store, while if you need some security in your store, the use of a curtain wall installer could be the best choice for you.

Take Advantage Of Free Marketing Materials

If you are an American Express Merchant, there is an entire site full of free marketing materials to help you promote Small Business Saturday. We’re not just talking a few logos to use – American Express has a host of great tools like:

  • Free signage
  • Facebook advertising
  • E-marketing materials
  • Tons of great ideas

Give Them A Great Deal And Promote The Heck Out Of It

With Small Business Saturday falling between Black Friday and Cyber Monday, you’ve got to think up a great sale to catch people’s attention. After all, the weekend after Thanksgiving is all about shopping and finding great deals. Whatever sale you decide on, make it a big deal and promote it every way you can:

  • On social media
  • Signage in your store
  • Send postcards
  • Print ads
  • Online ads on sites like RVA News, Richmond.com, or sites your audience tends to frequent
  • Plan an email marketing campaign
  • Facebook Ads
  • Google Ads
  • Send press releases out to local news sources to ensure you’re included in any Small Business Saturday round-up pieces.
  • Use the hashtag #ShopSmall on all social media posts

Enage The Community

Small Business Saturday is all about local so make your promotion a community effort. Here are some ways to make it about the community in which you live and do business.

  • Throw a party that day and invite people to your store for snacks.
  • Tie in a local charity as a way to give back to the community.
  • Invite other businesses to particpate (this works well if our shop is in a strip mall with other local businesses).

Whatever you do for Small Business Saturday, make sure you promote it! If you’re an advertiser on Advertise RVA, make sure you share your sales with us! We love connecting locals who love shopping local and local businesses who have great deals.