Here’s something you may or may not realize thus far as a business on Facebook: you’ve got to pay to play. With so many businesses competing for space in their target market’s Facebook feeds, it’s no wonder why you’ve got to fight tooth and nail to get consumers engaged with your brand. Enter Facebook ads… [...]
There are many small businesses out there who cannot afford an ad agency or marketing firm to manage their marketing. June is DIY Marketing Month so to prepare, we gathered a list of tips for small business owners to use so that they are staying ahead of the game. Don't neglect your email list Email [...]
The goal is to bring new customers in with an intriguing deal that will make them happy they tried you out. Coming up with a great promotion is all about strategy, planning, and offering a great deal that won't break the bank. Here are some guidelines to help you create better promotions. Set Goals Before [...]
Should your business be on social media? No doubt in our minds – not matter what your business is, you should be using social media to connect with your target market online. The problem most business owners have is figuring out which social media channels they should be on. There are so many options these [...]
Sunday, March 8th is the beginning of Girl Scout Week. On March 12th, 1912 Juliette Gordon Low officially registered the organization’s first 18 girl members in Savannah, Georgia. This year, the organization is celebrating its 103rd Birthday. That’s a lot of cookie sales and girl empowerment over the years. Girl Scout Week is a celebration [...]
Direct mail is not dying! We repeat. Direct mail is not dying! It’s also not just for “big brands.” As a small business running on a limited marketing budget, direct mail is an affordable and effective way to advertise. In fact, according to the Direct Mail Association (DMA), direct mail is the preferred channel for [...]
Whether your business is B2B (Business to Business) or B2C (Business to Consumer), LinkedIn need to be in your marketing/networking arsenal. Most people describe LinkedIn as Facebook for professionals but it's really so much more than that! Think of LinkedIn as a relationship building tool - an extension of your networking. LinkedIn has really done [...]
Facebook advertising is unknown territory for many small business owners. There are a lot of misconceptions out there about how effective it is, who you can target and how much it costs. In the grand scheme of marketing, Facebook ads are actually an affordable and effective solution if you’ve done your homework and know how [...]
2015 is right around the corner. Have you buttoned up your marketing plan for the New Year? If this is you… “Yikes I don’t have one!” “Trends, what trends?” “My marketing plan is exactly the same as it was last year, and the year before that…” Please keep reading! Sure, marketing trends come and go [...]
The holiday season is upon us! Have you dotted all of your i’s and crossed all of your t’s? Is your business primed for holiday traffic and networking opportunities? Whether you’ve got a mastermind holiday strategy in the works or are struggling to pull ideas together, we’ve got some easy ideas you can implement now [...]
