Facebook advertising is unknown territory for many small business owners. There are a lot of misconceptions out there about how effective it is, who you can target and how much it costs.
In the grand scheme of marketing, Facebook ads are actually an affordable and effective solution if you’ve done your homework and know how to target your audience. Here are some things you may not have known about Facebook advertising.
You can spend as little or as much as you want.
What makes Facebook ads so affordable? You set the budget. Do you want to spend $5/day for x number of days? You can do that. Do you want to spend $150? Done. You set the timeframe, you set the budget, Facebook does the rest.
Obviously, the more you spend, the more people you will reach but once you put your budget in there, Facebook will give you an idea of the audience you will reach.
You can target interests and behaviors.
Facebook targeting goes beyond demographic information like location, age, sex, marital status, etc. Facebook has been paying attention to what you do on its platform and will now allow advertisers to target certain interests and behaviors.
For example, here are some Interests you could target:
- Fitness
- Tennis
- Social Media
- People who like [insert Facebook page]
The possibilities are endless!
Here are some examples of Behaviors you could target:
- New vehicle owners
- Charitable giving
- Spending methods
- Purchase behaviors
Again, endless possibilities.
Getting more Facebook Likes is not the only objective.
There are several different “objectives” you can choose from when creating a Facebook ad:
- Boost Your Posts – Pay to have your posts show up to more people.
- Promote Your Page – Increase Likes
- Send People to Your Website
- Increase Conversions on Your Website – You can create a Call to Action button within your ad that will ensure clickers take certain actions.
- Get Installs of Your App
- Increase Engagement In Your App
- Reach People Near Your Business
- Raise Attendance at Your Event
- Create an Offer that People Can Claim
- Get Video Views
You can upload more than one image and split test your ads.
Upon creating a Facebook ad, you are prompted to upload up to six images. Facebook will serve up your ad throughout the given time period and rotate which image is shown.
This is great for a couple of reasons:
- Your ad stays fresh to your target audience.
- You can look at the performance for each image to gauge what works best and also turn off images that are not performing.
There is an entire analytics dashboard just for your ads.
Facebook doesn’t just leave you in the dark about how your ad is performing – there is an entire analytics dashboard at your fingertips so that you can track how the ads are performing, what actions they are receiving and how often they are being served up.
You can track people who go to your website…
Ever wonder how you are magically shown an ad for a website you were JUST on? It’s not Internet voodoo or Big Brother, it’s called Facebook Custom Audiences. With Facebook’s Custom Audience feature, you can set up a pixel on your website that will track people who visit and then serve your ads up to those people. You can even track visits to certain pages!
Why is this awesome? Because you can target people you already know are interested in your products and serve them up offers they can’t refuse!
There’s so much more that Facebook advertising can do and it just keeps getting better. If you are one of our advertisers, contact us today about boosting your offers on our Facebook page.
Want to know more about how we can help YOUR BUSINESS reach Richmonders? Check out our website.
