The goal is to bring new customers in with an intriguing deal that will make them happy they tried you out. Coming up with a great promotion is all about strategy, planning, and offering a great deal that won’t break the bank.
Here are some guidelines to help you create better promotions.
Set Goals
Before you launch any campaign you should paint a picture of what success looks like. Are you looking to increase online traffic? Foot traffic? Bring new customers in? Bring old customers back? Spell it out and set some goals.
Be unexpected, memorable and fun
Some of the best promotions are quirky and fun. They create memorable, positive experiences that customers can’t help but talk about. Word of mouth is what you’re looking for in a promotion so make sure yours is worth talking about.
Name it
Sometimes all you need to do to make a promotion catch on is give it a catchy name. Catchy or not a promotion should always have a name so employees and customers know how to talk about it.
Sell your staff
Your staff should know all about the promotions you run and should be excited about promoting them. Their enthusiasm carries over to the customer at sale time.
Write Out a Detailed Action Plan
Don’t just think up a promotion and roll with it. You need to plan it out. Where will you promote it? How long will it run? How will you track it? What are the limitations? These are all important pieces of a promotion that should be decided on before you launch.
Make it Time Sensitive
Whether it’s for a month or just a couple of days, promotions shouldn’t be open ended and should always elicit a sense of urgency to take advantage of the deal while it lasts.
FREE is a powerful word
Buy one get one free…
Free with the purchase of…
People can’t resist free!
Bundle
Bundling is a great sales tactic. Instead of giving a percentage discount, consider offer 2 or 3 of something for a specific amount.
3 for $15 or 3 for 1.
Measure and Track
Finally, the only way to really know the success of a promotion is to track it. How many people took advantage of the deal? How much money in sales did it generate? How many new clients did you gain?
We hope you take these tips and use them to create a promotion that takes off and generates business. And hey, since you’re already thinking about promotions, perhaps you should come up with one to put on Advertise RVA?
